Catalogs and Brochure Printing Services –steps and Tips to Direct Mail Marketing

Having a business calls for a lot of decision making especially in advertising techniques. You know for a fact that the success of your business fairly depends on how good your products are and how you let others know of them. Printing services answers to a lot of advertising needs most companies have today.



Without proper advertising campaigns, no matter how good your products are, you will be limited to just a few patronizing customers, which is not good if you are aiming for a big company success.



But with a number of printing services available today, it would be fairly difficult to decide which would be most effective in your advertising. Of course you want to choose the advertising technique that could stand on its own, by showcasing your products and services efficiently.



Here are two printing services that would surely let your products be known to your clients.



Catalogues



• Catalogues are offered as a printing service to basically make your products known to clients. Mostly sent through mail, these print outs serve as home shopping guide to your customers. This allows for images, features, and prices of your products to be shown in a number of pages.



• This can be effective if you are in the selling or retail industry. And whether you are a company operating online or offline, catalogs is the common denominator that would make you known



• Catalogs are especially efficient if you are launching a new product line. For example, “spring collection” or “winter collection.”



• Catalogues can come in various stocks like thick and sturdy 100 lb. Gloss Cover and 100 lb. Matte Cover, or a thinner stock such as 100lb. Gloss Text, and 100 lb. Matte Text which are both lighter.



• Sizes range from a small 8.5” x 11” folded into 8.5” x 5.5”, medium sized 11” x 17” folded into 8.5” x 11”, or a large 12” x 24” folded to 12” x 12”. The size will mostly depend on how much you need to put in.



Brochures



If you do not have enough budget to have catalogs printed, brochures is another good way to offer your products and services to clients.



• Although not as elaborate and thick as catalogs may be, brochures are able to advertize your products even in a single page.



• You can emphasize the promotion of certain goods or a particular product line which you want a boost in sales.



• Sometimes, advertising need not be long. All it needs is a simple explanation. Here is where brochures are most effective.



• Brochures can be handed out and can inform your customers of your products and services in no time. This can be effective if your clients are people on the go.



• Brochures can also come in various stocks such as 100 lb. Gloss Text, 100 lb. Gloss Cover, and 100 lb. Matte Text. With a printing service, you can choose to print it on thick or thin paper. Your brochure can also be glossy or not.



• There are a range of standard sizes that you can choose from, 5.5” x 8.5”, 8.5” x 11”, 8.5” x14”, 11” x 17”, 11 x 25.375”, which can all be folded in tri, z, or half folds. Folds make the most of the minimum space that you have. And thus makes your brochures more efficient.



So think of your catalogs and brochure printing services and avail the most you can out of it. Deliver what you are selling right to your clients’ door and make that sale without trying too hard.